Luxury Razors

It’s the story of two people meeting and sharing the same dream. Myriam, with a background in the spa industry, had a love for skin care and cosmetics. Eric, with a background in business, had a true entrepreneurial spirit. They met in Miami when Myriam was just 19 and Eric was 26. Seeking new opportunities, they both moved to New York City in 1995, where Myriam began studying Aromatherapy and Eastern medicine, and Eric joined a small company distributing European male grooming products.

Eric, like most men, had a sensitive skin. One day, in their kitchen of their Manhattan flat, Myriam wanted to make a little experiment and formulate a special oil for him to be used before shaving, a combination of botanical ingredients and pure essential oils. The next day, Eric applied this protective pre-shave oil before shaving. From the first stroke of the razor, Eric felt the blade gliding smoothly and comfortably on his skin: A new shaving concept was born.

As most entrepreneurs starting, they were eager to shave their new pre-shave oil treatment, but they didn’t have the money needed to invest, so they sold their car for $12,000. Eric and Myriam used their money to open first The Art of Shaving shop, in late 1996, on a side street in Manhattan. Six months later, a miracle occurred: The New York Times devoted a full-page story to the little shop. The response was amazing-new customers packed the shop and then returned again and again.

Surprised by the passion of their customers, they opened a second shop on Madison Avenue and developed a complete line of natural shaving products. Soon the two had become experts, and in 2002, Random House published their hard cover book, The Art of Shaving. Just two years after opening their first store, Myriam and Eric found themselves at the forefront of what would become a revolution in men’s grooming. The Art of Shaving has become the best-selling men’s brand at high-end department stores in the US. Their own stores can be found in 17 locations across the country, with 10 openings done in 2007.

The Art of Shaving Shops are the first of their kind: a masculine establishment set up to provide men with the finest shaving products and accessories. The shops are operated by a team of shaving specialists who offer advice on proper grooming techniques. They also carry the largest collection of aromatherapy based grooming products and accessories for men, including a wide range of skin and hair care products, as well as a selection of distinctive fragrances.

The Art of Shaving Barber Spa is a unique concept based on the combination of traditional barber services and aromatherapy skin treatments. For the ultimate indulgence, customers can experience the renowned Royal Shave, scissor haircut, or skin treatment performed by expertly trained master barbers in the luxurious surroundings of these shops.

The Art of Shaving is a unique concept guided by the expertise of the founders to produce the very best in men’s skin care, and have created an innovative path to optimal shaving performance. They named this The 4 Elements of the Perfect Shave:

- Prepare
- LatherUp
- Shave
- Moisturize

The dedication to the science of aromatherapy is the foundation of the product philosophy. The products are formulated using high quality botanical ingredients and 100% pure essential oils. These ingredients provide therapeutic properties to the skin and mean that razor burn and ingrown hairs are avoided, while nicks and cuts are prevented and healed. The company is committed to eliminating even traces of alcohol, synthetic dyes, synthetic fragrances or other ingredients that can be harmful when absorbed into the skin.

The Art of Shaving brings art and passion to a daily routine. To achieve the perfect shave The Art of Shaving invites their customers to essential shaving tool, the shaving brush, the only tool designed to absorb water and deliver a rich, warm and protective lather to the skin. To complete the experience, The Art of Shaving creates beautifully handcrafted and classic shaving razors. These shaving instruments are carefully designed to offer proper weight, balance and grip to ensure the best shaving experience.

Tags: grooming, men grooming, the art of shaving

This entry was posted on Friday, December 5th, 2008 at 14:45 and is filed under Discovery. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.