Luxury Razors

This is Gillette’s adverts day! God I love looking at these old adverts for Gillette Safety Razors. I’ve found another great one, from 1909, it’s a French advert which shows the Gillette razor as the King of the razors (Le sacre du roi des rasoirs).The advert underlines that the safety razor does not need sharpening, and that it’s a great gift which worthes a lot and doesn’t cost much. For the French learners, safety razor is translated by “rasoir de sureté“.

Gillette 1909 Safety Razor

This Gillette advert was published for the first time in the December 1909 Edition of L’Illustration. If you are interested by this advert you will also be interested by some old Gillette razors.

Since the company’s creation, Gillette has introduced a number of technologies that are now a part of almost every razor:

- 1895: Gillette Safety Razor was invented in 1895 and patented in 1904 in America (Europe has its own safety razor creation around the same time)
- 1916: Razor marketed specifically to women, named Milady Décolletée
- 1946: Razor dispenser
- 1963: Stainless Steel blades, named Super Stainless
- 1971: Double-blade razor, the Trac II using the hysteresis effect
- 1976: Disposable double-blade razor, the Good News!
- 1977: Razor with a pivot point, the Atra
- 1985: Razor with a lubricating strip, the Atra Plus
- 1990: Razor with spring-loaded blades, named the Sensor
- 1995: Razor with microfins, the Sensor Excel
- 1998: Razor with three blades, the Mach3
- 2004: Manual Razor with battery power, the M3Power
- 2007: Razor with five blades, titled the Fusion
- 2008: Razor with rear trim blade Fusion

We will see soon a recap about the history behind the Gillette’s manufacturer.